Area Sales Representative
Full Job Description
Contract: Full time, Permanent position
Working Pattern: 7:30am – 6:00 pm (Monday – Friday)
Salary Range: £30,000 – £35,000 Plus Commission
Role Purpose
The Area Sales Representative is responsible for growing sales and market share within an assigned geographical territory. You will win new business, build long-term customer relationships and represent the company as the face of the brand in your area, ensuring targets are met or exceeded.
Key Responsibilities
Sales and business development
- Achieve and exceed monthly, quarterly and annual sales targets within your territory
- Identify, qualify and pursue new business opportunities through prospecting, networking and cold outreach
- Prepare and deliver persuasive product presentations, quotations and proposals
Account management
- Maintain and grow relationships with existing customers through regular visits, calls and follow-ups
- Understand customer needs and recommend suitable products or solutions
- Resolve queries and complaints promptly, working with internal teams where needed
- Identify upselling and cross-selling opportunities
Territory planning and market insight
- Plan and manage a structured visit schedule to make the best use of time and travel
- Monitor competitor activity, pricing and market trends, and feed back insights to management
- Analyse territory performance and develop plans to close gaps and capture opportunities
Reporting and administration
- Keep accurate and up-to-date records of customer activity, pipeline and forecasts
- Submit sales reports, forecasts and expenses on time
- Attend team meetings, training sessions, trade shows and events as required
Person Specification
Essential
- Proven track record in a field sales or business development role
- Excellent communication, negotiation and relationship-building skills
- Self-motivated, target-driven and able to work independently
- Strong organisational and time-management skills
- Confident using Microsoft Office
- Full UK driving licence and willingness to travel within the territory
Desirable
- Experience in the Plant Hire Sector
- Existing customer contacts or knowledge of the local market
Measures of Success
- Sales revenue against target
- New accounts opened
- Customer retention and account growth
- Pipeline value and conversion rates
- Call and visit activity levels
- Quality and timeliness of reporting
A bit about Ridgway
At Ridgway rentals we pride ourselves on being a family-owned & family-run company with years of experience in the Plant hire sector. We run a vast range of machinery to cater to the needs of; Housebuilders, Civil engineers, Demolition works, Water treatment, Waste management & Agriculture. We take pride in providing an excellent level of service both efficiently & safely. Every member of our team forms an essential cog in an intricate machine and any successful applicant would need to be enthusiastic, a team-player & ready to muck in to any task that suit their skills with no two days ever likely to be exactly the same.
If you are interested in this role, please email your CV to [email protected]